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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen"
~subject:"Data mining"
~subject:"Measurement"
~subject:"Theory"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
Gabler Edition Wissenschaft
35
Europäische Hochschulschriften / 5
34
Qualitative Marktforschung : Konzepte - Methoden - Analysen
27
Journal of marketing research : JMR
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Conjoint measurement : methods and applications
17
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
17
Journal of business economics : JBE
17
Springer eBook Collection / Business and Economics
17
Jahrbuch der Absatz- und Verbrauchsforschung
16
International journal of forecasting
14
Marketing : ZFP ; journal of research and management
14
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
14
SpringerLink / Bücher
13
International journal of market research : JMRS ; the journal of the Market Research Society
12
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
12
Lehrbuch
12
Diskussionsarbeit
11
Gabler-Edition Wissenschaft
10
Journal of business research : JBR
10
Managementwissen für Studium und Praxis
10
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
10
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
10
Die Betriebswirtschaft : DBW
8
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
8
Neue betriebswirtschaftliche Forschung : Nbf
8
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
8
Conjoint measurement : methods and applications ; with 91 tables
7
European journal of operational research : EJOR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
7
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
7
Reihe: Marketing : MAR
7
SAGE library in marketing
7
DUV / Wirtschaftswissenschaft
6
Fundamentals of marketing research ; Vol. 1
6
International journal of market research
6
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
6
Reihe Quantitative Ökonomie : Ökon
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ECONIS (ZBW)
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1
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
2
A multiactivity latent attrition model for customer base analysis
Schweidel, David A.
;
Park, Young-hoon
;
Jamal, Zainab
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10010358776
Saved in:
3
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
4
Mine your own business : market-structure surveillance through text mining
Netzer, Oded
;
Feldman, Ronen
;
Goldenberg, Jacob
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 521-543
Persistent link: https://www.econbiz.de/10009562940
Saved in:
5
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
Saved in:
6
Perceptual mapping using ordered logit analysis
Katahira, Hotaka
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10001095699
Saved in:
7
Price-induced patterns of competition
Blattberg, Robert C.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10001090681
Saved in:
8
Taste tests : changing the rules to improve the game
Givon, Moshe
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
3
,
pp. 281-290
Persistent link: https://www.econbiz.de/10001090682
Saved in:
9
A unified approach to identifying, estimating and testing demand structures with aggregate scanner data
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
3
,
pp. 265-280
Persistent link: https://www.econbiz.de/10001090683
Saved in:
10
Estimating geographic customer densities using kernel density estimation
Donthu, Naveen
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
2
,
pp. 191-203
Persistent link: https://www.econbiz.de/10001090747
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