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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~language:"eng"
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Market research
57
Marktforschung
57
Consumer behaviour
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Konsumentenverhalten
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Brand management
9
Markenführung
9
New product development
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Bayus, Barry L.
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Guo, Liang
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Chou, Ting-jui
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Dahan, Ely
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Danaher, Peter J.
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Desai, Preyas S.
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Dietvorst, Berkeley
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Dong, Xiaojing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of brand management : an international journal
The journal of product innovation management : an international publication of the Product Development & Management Association
Journal of marketing research : JMR
176
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
94
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
International journal of market research
38
SpringerLink / Bücher
35
Journal of consumer behaviour : an international research review
33
International journal of forecasting
28
The marketing review
28
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
16
Review of marketing research
16
Marketing intelligence & planning
15
Marketing theory
15
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
14
Journal of economic psychology : research in economic psychology and behavioral economics
13
Journal of retailing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
SAGE library in marketing
13
Australasian marketing journal
12
Fundamentals of marketing research ; Vol. 1
12
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ECONIS (ZBW)
57
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1
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
2
Critical condition : people don't dislike a corporate experiment more than they dislike its worst condition
Mislavsky, Robert
;
Dietvorst, Berkeley
;
Simonsohn, Uri
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1092-1104
Persistent link: https://www.econbiz.de/10012405735
Saved in:
3
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
4
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
5
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
6
The co-creation continuum : from tactical market research tool to strategic collaborative innovation method
Ind, Nicholas
;
Iglesias, Oriol
;
Markovic, Stefan
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10011753346
Saved in:
7
Opportunities for innovation in social media analytics
Moe, Wendy W.
;
Schweidel, David A.
- In:
The journal of product innovation management : an …
34
(
2017
)
5
,
pp. 697-702
Persistent link: https://www.econbiz.de/10011803487
Saved in:
8
Leveraging social network sites in new product development : opportunity or hype?
Roberts, Deborah L.
;
Candi, Marina
- In:
The journal of product innovation management : an …
31
(
2014
),
pp. 105-117
Persistent link: https://www.econbiz.de/10010437210
Saved in:
9
A multiactivity latent attrition model for customer base analysis
Schweidel, David A.
;
Park, Young-hoon
;
Jamal, Zainab
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10010358776
Saved in:
10
The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing
;
Janakiraman, Ramkumar
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
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