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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Markenführung"
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Markenführung
Market research
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Marktforschung
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9
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7
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Azar, Pablo
1
Balmer, John M. T.
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Chou, Naichieh
1
Chou, Ting-jui
1
Fuller, Matthew
1
Greyser, Stephen A.
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Harris, Patrick
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Hart, Brian 't
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Hennigs, Nadine
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Iglesias, Oriol
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Ind, Nicholas
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Jie, Yun
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Klarmann, Christiane
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Markovic, Stefan
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Shankar, Venkatesh
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Strebinger, Andreas
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Urde, Mats
1
Wiedmann, Klaus-Peter
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of brand management : an international journal
International journal of market research : JMRS ; the journal of the Market Research Society
5
Journal of business research : JBR
5
Journal of marketing research : JMR
5
Qualitative market research : an international journal
5
European journal of marketing : EJM
3
Australasian marketing journal
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business anthropology
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
Routledge advances in management and business studies
2
The journal of consumer marketing
2
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Design management : exploring fieldwork and applications
1
European journal of marketing
1
European journal of operational research : EJOR
1
European research studies
1
Fundamentals of marketing research ; Vol. 1
1
Global business review
1
Hamburger Schriften zur Marketingforschung
1
Handbook of brand relationships
1
Integrated brand marketing and measuring returns
1
International journal of business
1
International journal of business environment : IJBE
1
International journal of economics and business research
1
International journal of management and marketing research : IJMMR
1
International journal of wine business research
1
International journal of wine business research : IJWBR
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of Islamic marketing
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
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ECONIS (ZBW)
9
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1
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
2
The co-creation continuum : from tactical market research tool to strategic collaborative innovation method
Ind, Nicholas
;
Iglesias, Oriol
;
Markovic, Stefan
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10011753346
Saved in:
3
Which brand purchasers are lost to counterfeiters? : an application of new data fusion approaches
Qian, Yi
;
Xie, Hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010370700
Saved in:
4
Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity
Jie, Yun
;
Chou, Ting-jui
;
Chou, Naichieh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 525-540
Persistent link: https://www.econbiz.de/10009528846
Saved in:
5
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
6
Brand management models of major consulting firms, advertising agencies and market research companies: a categorisation and positioning analysis of models offered in Germany, Switz...
Zednik, Anita
;
Strebinger, Andreas
- In:
The journal of brand management : an international journal
15
(
2007/08
)
5
,
pp. 301-311
Persistent link: https://www.econbiz.de/10003699471
Saved in:
7
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
Saved in:
8
We the people : the importance of employees in the process of building customer experience
Harris, Patrick
- In:
The journal of brand management : an international journal
15
(
2007/08
)
2
,
pp. 102-114
Persistent link: https://www.econbiz.de/10003611575
Saved in:
9
Corporate brands with a heritage
Urde, Mats
;
Greyser, Stephen A.
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10003541530
Saved in:
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