Corporate brands with a heritage
Year of publication: |
2007
|
---|---|
Authors: | Urde, Mats ; Greyser, Stephen A. ; Balmer, John M. T. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 15.2007/08, 1, p. 4-19
|
Subject: | Marktforschung | Market research | Markenführung | Brand management | Markenimage | Brand image |
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