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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Relationship marketing"
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Relationship marketing
Market research
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Marktforschung
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Abe, Makoto
1
Frow, Pennie
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of brand management : an international journal
Journal of the Academy of Marketing Science
5
Journal of marketing research : JMR
4
Qualitative market research : an international journal
4
Conjoint measurement : methods and applications
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Journal of business research : JBR
3
Journal of marketing analytics : JMA
3
Marketing intelligence & planning
3
Service quality and management
3
International journal of business environment : IJBE
2
International journal of technology marketing : IJTMkt
2
International journal of wine business research : IJWBR
2
Journal of marketing management : MM
2
Journal of service research : JSR
2
Journal of targeting, measurement and analysis for marketing
2
Marketing letters : a journal of research in marketing
2
Product research : the art and science behind successful product launches
2
The marketing review
2
Achieving excellence in stakeholder management
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Australasian marketing journal
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Berichte aus der angewandten Innovationsforschung
1
Business horizons
1
Central European business review : CEBR
1
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
1
Conjoint measurement : methods and applications ; with 91 tables
1
Contributions to management science
1
Critical marketing : defining the field
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Discussion paper / Center for Mathematical Studies in Economics and Management Science, Northwestern University
1
Discussion paper / Monash University, Department of Economics
1
Diskussionspapier / Wirtschaftswissenschaftliche Dokumentation, Technische Universität Berlin
1
Economics : the strategy and practice : ESP
1
Edward Elgar E-Book Archive
1
Electronic business engineering
1
Elgar original reference
1
Encyclopedia of technology and innovation management
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ECONIS (ZBW)
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1
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
2
Which brand purchasers are lost to counterfeiters? : an application of new data fusion approaches
Qian, Yi
;
Xie, Hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010370700
Saved in:
3
"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model
Abe, Makoto
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 541-553
Persistent link: https://www.econbiz.de/10003868047
Saved in:
4
Towards the "perfect" customer experience
Frow, Pennie
;
Payne, Adrian
- In:
The journal of brand management : an international journal
15
(
2007/08
)
2
,
pp. 89-101
Persistent link: https://www.econbiz.de/10003611537
Saved in:
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