//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of consumer marketing"
~person:"Lambrecht, Anja"
~subject:"Social Web"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bedienungsanleitung"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Werbung
Consumer behaviour
1
Data Mining
1
Data mining
1
E-commerce
1
Electronic Commerce
1
Internet
1
Internet marketing
1
Konsumentenverhalten
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Product information
1
Product testing
1
Produktinformation
1
Produkttest
1
Social web
1
Viral marketing
1
Virales Marketing
1
electronic commerce
1
endogeneity
1
online product reviews
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
1
Language
All
English
1
Author
All
Lambrecht, Anja
Barnes, Nora Ganim
1
Guo, Liang
1
Karakaya, Fahri
1
Mayzlin, Dina
1
Shin, Jiwoong
1
Vana, Prasad
1
Zhao, Ying
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of consumer marketing
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->