The effect of individual online reviews on purchase likelihood
Year of publication: |
2021
|
---|---|
Authors: | Vana, Prasad ; Lambrecht, Anja |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 4, p. 708-730
|
Subject: | online product reviews | electronic commerce | endogeneity | Internet | Virales Marketing | Viral marketing | Data Mining | Data mining | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Produkttest | Product testing | Produktinformation | Product information | Social Web | Social web |
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