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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of consumer marketing"
~person:"Vana, Prasad"
~subject:"Consumer behaviour"
~subject:"Social Web"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of consumer marketing
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The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
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