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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~person:"Amaldoss, Wilfred"
~subject:"Game theory"
~subject:"Pharmaceuticals"
~type_genre:"Article in journal"
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Amaldoss, Wilfred
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Management science : journal of the Institute for Operations Research and the Management Sciences
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3
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2
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Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
Saved in:
2
Pricing prototypical products
Amaldoss, Wilfred
;
He, Chuan
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 733-752
Persistent link: https://www.econbiz.de/10010199752
Saved in:
3
Direct-to-consumer advertising of prescription drugs : a strategic analysis
Amaldoss, Wilfred
;
He, Chuan
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10003868039
Saved in:
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