Direct-to-consumer advertising of prescription drugs : a strategic analysis
Year of publication: |
2009
|
---|---|
Authors: | Amaldoss, Wilfred ; He, Chuan |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 3, p. 472-487
|
Subject: | Arzneimittel | Pharmaceuticals | Direktmarketing | Direct marketing | Spieltheorie | Game theory |
-
A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik, (2022)
-
The impact of direct-to-consumer advertising on health insurance markets
Encinosa, William E., (2014)
-
The effects of direct-to-consumer advertising of pharmaceuticals on adherence
Cardon, James H., (2015)
- More ...
-
Product variety, informative advertising, and price competition
Amaldoss, Wilfred, (2010)
-
Amaldoss, Wilfred, (2013)
-
Amaldoss, Wilfred, (2013)
- More ...