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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~subject:"Game theory"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Game theory
Online-Marketing
Consumer behaviour
273
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273
Theorie
202
Theory
202
USA
114
United States
114
Internet marketing
107
Preismanagement
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Kuksov, Dmitri
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Tucker, Catherine
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Srinivasan, Kannan
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Jerath, Kinshuk
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Chan, Tat
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He, Chuan
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Lu, Shijie
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Moorthy, Sridhar
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Ofek, Elie
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Games and economic behavior
1,462
Journal of economic theory
804
Journal of economic behavior & organization : JEBO
650
Economics letters
634
European journal of operational research : EJOR
628
International journal of game theory : official journal of the Game Theory Society
509
Games
398
Journal of mathematical economics
391
International game theory review
390
Economic theory : official journal of the Society for the Advancement of Economic Theory
366
Dynamic games and applications : DGA
364
Journal of business research : JBR
353
Management science : journal of the Institute for Operations Research and the Management Sciences
350
Mathematical social sciences
350
International journal of production economics
289
Theory and decision : an international journal for multidisciplinary advances in decision science
278
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
241
Social choice and welfare
225
Journal of retailing and consumer services
220
Experimental economics : a journal of the Economic Science Association
216
Operations research letters
202
International journal of internet marketing and advertising : IJIMA
196
Public choice
195
The American economic review
192
International journal of production research
181
Journal of behavioral and experimental economics
181
Theoretical economics : TE ; an open access journal in economic theory
177
European economic review : EER
172
Journal of economic psychology : research in economic psychology and behavioral economics
159
Mathematics of operations research
159
Transportation research / E : an international journal
150
Journal of economic dynamics & control
139
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
137
The review of economic studies
134
International journal of industrial organization
132
Journal of public economics
129
European journal of political economy
124
Omega : the international journal of management science
124
Operations research
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ECONIS (ZBW)
199
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1
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10
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199
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1
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
2
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
Saved in:
3
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
4
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
5
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
6
Frontiers : algorithmic collusion : supra-competitive prices via independent algorithms
Hansen, Karsten T.
;
Misra, Kanishka
;
Pai, Mallesh M.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012493285
Saved in:
7
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
8
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
9
Informational and noninformational advertising content
Tsai, Yi-Lin
;
Honka, Elisabeth
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1030-1058
Persistent link: https://www.econbiz.de/10012796138
Saved in:
10
List price and discount in a stochastic selling process
Ning, Z. Eddie
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 366-387
Persistent link: https://www.econbiz.de/10012504972
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