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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Ghose, Anindya"
~person:"Johnson, Garrett A."
~person:"Okazaki, Shintaro"
~person:"Yan, Ruiliang"
~subject:"Advertising"
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Ghose, Anindya
Johnson, Garrett A.
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Sayedi, Amin
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Simon Business School working paper
4
Simon Business School Working Paper
2
Electronic markets : the international journal on networked business
1
European Advertising Academy
1
Forthcoming, MIS Quarterly
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Information systems research : ISR
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International journal of advertising : the quarterly review of marketing communications
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Journal of management information systems : JMIS
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Journal of marketing research : JMR
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Journal of retailing and consumer services
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Management information systems : mis quarterly
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Johnson, Garrett A.
;
Shriver, Scott K.
;
Du, Shaoyin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10012183069
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When less is more : data and power in advertising experiments
Johnson, Garrett A.
;
Lewis, Randall A.
;
Reiley, David H.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 43-53
Persistent link: https://www.econbiz.de/10011645746
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