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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Kalyanam, Kirthi"
~subject:"Brand"
~subject:"Suchmaschine"
~subject:"Zielgruppe"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Position effects in search advertising and their moderators : a regression discontinuity approach
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10011291344
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