Position effects in search advertising and their moderators : a regression discontinuity approach
Sridhar Narayanan; Kirthi Kalyanam
| Year of publication: |
2015
|
|---|---|
| Authors: | Narayanan, Sridhar ; Kalyanam, Kirthi |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 3, p. 388-407
|
| Subject: | search advertising | online advertising | position effects | advertising effects | causal effects | regression discontinuity | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Regressionsanalyse | Regression analysis | Suchmaschine | Search engine | Konsumentenverhalten | Consumer behaviour | Kausalanalyse | Causality analysis |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011291344