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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Lambrecht, Anja"
~subject:"Advertising effects"
~type_genre:"Article in journal"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
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