Advertising to early trend propagators : evidence from Twitter
Anja Lambrecht, Catherine Tucker, Caroline Wiertz
| Year of publication: |
March-April 2018
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|---|---|
| Authors: | Lambrecht, Anja ; Tucker, Catherine ; Wiertz, Caroline |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 2, p. 177-199
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| Subject: | online advertising | targeting | Twitter | user-generated content | Internet | Social Web | Social web | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2017.1062 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011864708