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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Leyden, Benjamin T."
~person:"Zhao, Yi"
~subject:"Innovation"
~subject:"Internet marketing"
~subject:"Product testing"
~subject:"Wohlfahrtsanalyse"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Modeling consumer learning from online product reviews
Zhao, Yi
;
Yang, Sha
;
Narayan, Vishal
;
Zhao, Ying
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 153-169
Persistent link: https://www.econbiz.de/10009725689
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