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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Neslin, Scott A."
~person:"Pauwels, Koen"
~source:"econis"
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Marketing management
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Marketingmanagement
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Consumer behaviour
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Konsumentenverhalten
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Beziehungsmarketing
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Distribution channel
2
Relationship marketing
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Vertriebsweg
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Customer value
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Entscheidung
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Experiment
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database marketing
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dynamic programming model
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Neslin, Scott A.
Pauwels, Koen
Esteban-Bravo, Mercedes
2
Gardete, Pedro M.
2
Kumar, V.
2
Purohit, Devavrat
2
Vidal-Sanz, Jose M.
2
Yildirim, Gökhan
2
Ahn, Dae-Yong
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Allenby, Greg M.
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Arts, Joep
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Balachander, Subramanian
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Bart, Yakov
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Danaher, Brett
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De Nijs, Romain
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Desai, Preyas S.
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Dhanasobhon, Samita
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Dong, Xiaojing
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Duan, Jason A.
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Ebbes, Peter
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Fan, Jia
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1
Hanssens, Dominique M.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing
3
Tuck School of Business working paper / Tuck School of Business at Dartmouth
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
MSI reports : working paper series
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International Series in Quantitative Marketing
1
International series in quantitative marketing
1
Marketing in a digital world
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Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
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Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa
;
Neslin, Scott A.
;
Valentini, Sara
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
Saved in:
2
Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
Saved in:
3
The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.
;
Sun, Yacheng
;
Neslin, Scott A.
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
Saved in:
4
Marketing's profit impact : quantifying online and off-line funnel progression
Wiesel, Thorsten
;
Pauwels, Koen
;
Arts, Joep
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 604-611
Persistent link: https://www.econbiz.de/10009299495
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