Marketing's profit impact : quantifying online and off-line funnel progression
Thorsten Wiesel; Koen Pauwels; Joep Arts
| Year of publication: |
2011
|
|---|---|
| Authors: | Wiesel, Thorsten ; Pauwels, Koen ; Arts, Joep |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 4, p. 604-611
|
| Subject: | Inofec BV | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Performance-Messung | Performance measurement | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009299495