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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"China"
~subject:"Contract"
~subject:"Distribution channel"
~subject:"Produktdifferenzierung"
~subject:"Viral marketing"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Applied economics letters
4
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4
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4
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3
Journal of business research : JBR
3
Journal of cultural economics
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International journal of advertising : the review of marketing communications
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Journal of media business studies
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35 Ent. & Sports Law
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ANU working papers in economics and econometrics
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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Asia Pacific journal of marketing and logistics
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Asian business & management
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Australasian marketing journal
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Business and management issues in the global and digital era : Indonesian perspectives
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CEIS Working Paper
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Chicago Booth School of Business Research Paper
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China aktuell : journal of current Chinese affairs
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Columbia journal of transnational law
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1
Can emerging markets tilt global product design? : impacts of Chinese colorism on Hollywood castings
Hermosilla, Manuel
;
Gutiérrez-Navratil, Fernanda
; …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 356-381
Persistent link: https://www.econbiz.de/10011884340
Saved in:
2
Impact of competition on product decisions : movie choices of exhibitors
Orhun, A. Yeşim
;
Venkataraman, Sriram
;
Chintagunta, …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 73-92
Persistent link: https://www.econbiz.de/10011437605
Saved in:
3
Optimal timing of sequential distribution : the impact of congestion externalities and day-and-date strategies
August, Terrence
;
Dao, Duy
;
Shin, Hyoduk
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011372778
Saved in:
4
Intertemporal movie distribution : versioning when customers can buy both versions
Calzada, Joan
;
Valletti, Tommaso M.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 649-667
Persistent link: https://www.econbiz.de/10009614315
Saved in:
5
The effects of online user reviews on movie box office performance : accounting for sequential rollout and aggregation across local markets
Chintagunta, Pradeep K.
;
Gopinath, Shyam
;
Venkataraman, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 944-957
Persistent link: https://www.econbiz.de/10008736160
Saved in:
6
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
Nam, Sungjoon
;
Manchanda, Punjeet
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 690-700
Persistent link: https://www.econbiz.de/10008652621
Saved in:
7
How complex do movie channel contracts need to be?
Raut, Sumit
;
Swami, Sanjeev
;
Lee, Eunkyu
;
Weinberg, …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 627-641
Persistent link: https://www.econbiz.de/10003765824
Saved in:
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