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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Competition"
~subject:"Presseverlag"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Content vs. advertising : the impact of competition on media firm strategy
Godes, David
;
Ofek, Elie
;
Sárváry, Miklós
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10003858476
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