Content vs. advertising : the impact of competition on media firm strategy
Year of publication: |
2009
|
---|---|
Authors: | Godes, David ; Ofek, Elie ; Sárváry, Miklós |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 1, p. 20-35
|
Subject: | Mediensektor | Media industries | Kommunikationsmedien | Communication media | Marktstruktur | Market structure | Wettbewerb | Competition | Spieltheorie | Game theory | Theorie | Theory | Netzwerkökonomik | Network economics |
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