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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Bibliografie"
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Markenartikel
Consumer behaviour
273
Konsumentenverhalten
273
Theorie
202
Theory
202
USA
114
United States
114
Internet marketing
107
Online-Marketing
106
Preismanagement
106
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91
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Allenby, Greg M.
2
Erdem, Tülin
2
Feinberg, Fred M.
2
Hill, Shawndra
2
Lans, Ralf van der
2
Narasimhan, Om
2
Salisbury, Linda Court
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Chen, Xinlei
1
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1
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Dhar, Tirtha
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
272
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Marketing letters : a journal of research in marketing
41
Journal of advertising research
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Marketing : ZFP ; journal of research and management
33
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of promotion management : innovations in planning and applied research
25
International journal of market research
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of marketing research : JMR
20
European journal of operational research : EJOR
19
Qualitative market research : an international journal
19
The international review of retail, distribution and consumer research
18
Journal of marketing research
12
Tourism management : research, policies, practice
11
Journal of economic psychology : research in economic psychology and behavioral economics
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Transportation research / E : an international journal
10
European research studies
8
Frontiers of business research in China : selected publications from Chinese universities
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
African journal of business and economic research : AJBER
6
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
International journal of business innovation and research : IJBIR
6
International journal of management and marketing research : IJMMR
6
Journal of Indian business research
6
Journal of current issues and research in advertising
6
Management research review
6
The journal of applied business research
6
Economic research
5
European research on management and business economics
5
International business and economics research journal
5
International journal of economic research
5
International journal of wine business research : IJWBR
5
Journal of business & economics research
5
Research policy : policy, management and economic studies of science, technology and innovation
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ECONIS (ZBW)
38
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1
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
2
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
3
A model of brand architecture choice : a house of brands vs. a branded house
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 147-167
Persistent link: https://www.econbiz.de/10012493749
Saved in:
4
Can brands circumvent marketing regulations? : exploiting umbrella branding in financial markets
Lu, Yan
;
Mitra, Debanjan
;
Musto, David K.
;
Ray, Sugata
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10012183075
Saved in:
5
Targeting Mr. or Mrs. Smith : modeling and leveraging intrahousehold heterogeneity in brand choice behavior
Bruno, Hernan A.
;
Cebollada, Javier
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011916601
Saved in:
6
Measuring and understanding brand value in a dynamic model of brand management
Borkovsky, Ron N.
;
Goldfarb, Avi
;
Haviv, Avery M.
; …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 471-499
Persistent link: https://www.econbiz.de/10011744809
Saved in:
7
An analysis and visualization methodology for identifying and testing market structure
France, Stephen L.
;
Ghose, Sanjoy
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011437863
Saved in:
8
Drug detailing and doctors' prescription decisions : the role of information content in the caf of competitive entry
Kappe, Eelco
;
Stremersch, Stefan
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 915-933
Persistent link: https://www.econbiz.de/10011617439
Saved in:
9
Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin
;
Fischer, Marc
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
Saved in:
10
The cross attributes flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Liu, Qiang
;
Steenburgh, Thomas J.
;
Gupta, Sachin
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 144-159
Persistent link: https://www.econbiz.de/10010497611
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