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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~type_genre:"Article in journal"
~type_genre:"Working Paper"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
18
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
Working paper / National Bureau of Economic Research, Inc.
7
Journal of advertising : official publication of the American Academy of Advertising
6
Discussion paper / Centre for Economic Policy Research
5
Journal of business ethics : JOBE
5
Journal of health economics
5
Journal of historical research in marketing
5
Journal of marketing communications
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Review of industrial organization : RIO
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Journal of advertising research
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Journal of marketing research : JMR
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Wettbewerb in Recht und Praxis : wrp
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Working papers / TSE : WP
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Young consumers : insight and ideas for responsible marketers
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CESifo working papers
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Contemporary economic policy : a journal of Western Economic Association International
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European journal of marketing : EJM
3
International journal of advertising : the review of marketing communications
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International review of law and economics
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Working paper / Department of Commerce, College of Business, Massey University
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Applied economics letters
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Discussion paper / Institute of Social and Economic Research
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Forum public management : Diskussionspapier
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Health marketing quarterly
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Journal of business ethics : JBE
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Journal of business research : JBR
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Journal of economics
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Journal of international consumer marketing
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Journal of promotion management : JPM
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Journal of public economic theory
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Journal of public policy & marketing
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Kom / Kommission der Europäischen Gemeinschaften
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Marketing science
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The American economic review
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ECONIS (ZBW)
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1
Can brands circumvent marketing regulations? : exploiting umbrella branding in financial markets
Lu, Yan
;
Mitra, Debanjan
;
Musto, David K.
;
Ray, Sugata
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10012183075
Saved in:
2
Do "Made in USA" claims matter?
Kong, Xinyao
;
Rao, Anita
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 731-764
Persistent link: https://www.econbiz.de/10012623411
Saved in:
3
Regulating deceptive advertising : false claims and skeptical consumers
Wu, Yue
;
Geylani, Tansev
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 788-806
Persistent link: https://www.econbiz.de/10012294607
Saved in:
4
Stock market response to regulatory reports of deceptive advertising : the moderating effect of omission bias and firm reputation
Wiles, Michael A.
;
Jain, Shailendra P.
;
Mishra, Saurabh
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 828-845
Persistent link: https://www.econbiz.de/10008736197
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