Do "Made in USA" claims matter?
Year of publication: |
2021
|
---|---|
Authors: | Kong, Xinyao ; Rao, Anita |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 4, p. 731-764
|
Subject: | field experiments | natural experiments | deceptive advertising | country-of-origin | FTC | public policy | USA | United States | Experiment | Werbebeschränkung | Advertising regulation | Feldforschung | Field research | Konsumentenverhalten | Consumer behaviour |
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