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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Multi-volume publication"
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Arzneimittel
3
Arzneimittelmarkt
3
Pharmaceutical market
3
Pharmaceuticals
3
Pharmaceutical industry
2
Pharmaindustrie
2
pharmaceutical marketing
2
Free rider problem
1
Legal compliance
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Market entry
1
Markteintritt
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New product development
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Normbefolgung
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Oligopol
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Oligopoly
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Patienten
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Patients
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Produktentwicklung
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Sampling
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Spillover effect
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Spillover-Effekt
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Stichprobenerhebung
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Trittbrettfahrerverhalten
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Welt
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World
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combination therapy
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detailing
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dynamic oligopoly game
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free riding
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patient payment ability
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sampling
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spillover
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Aufsatz in Zeitschrift
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Bala, Ram
1
Bhardwaj, Pradeep
1
Chen, Yuxin
1
Chintagunta, Pradeep K.
1
Lemmens, Aurélie
1
Liu, Hongju
1
Liu, Qiang
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Stremersch, Stefan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of research in pharmaceutical economics
29
The European journal of health economics : HEPAC ; health economics in prevention and care
28
International journal of pharmaceutical and healthcare marketing : IJPHM
17
Journal of health economics
16
International journal of the economics of business
10
Applied economics
9
Health affairs : at the intersection of health, health care, and policy
9
Health economics
9
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
9
Review of industrial organization : RIO
9
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
9
Arbeit und Sozialpolitik : Zeitschrift für das gesamte Gesundheitswesen
8
Journal of pharmaceutical finance, economics & policy
7
Health economics review
6
The American economic review
5
The B.E. journal of economic analysis & policy
5
The European journal of health economics
5
Forum for health economics & policy : an evolving collection of symposia on important health care issues
4
Gesundheits- und Sozialpolitik : Zeitschrift für das gesamte Gesundheitswesen
4
International journal of health economics and management
4
International journal of industrial organization
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of illicit economies and development : JIED
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Papeles de economía española
4
The journal of law & economics
4
Economia pubblica : the Italian journal of public economics and law
3
Economía de la salud
3
Ekonomisk debatt
3
European journal of marketing : EJM
3
European research studies
3
Información comercial española : ICE : revista de economía
3
International review of law and economics
3
Journal of business economics : JBE
3
Journal of economic behavior & organization : JEBO
3
Journal of economic literature
3
Quantitative marketing and economics : QME
3
The journal of economic perspectives : EP ; a journal of the American Economic Association
3
The journal of world intellectual property
3
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Promotion spillovers : drug detailing in combination therapy
Liu, Hongju
;
Liu, Qiang
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 382-401
Persistent link: https://www.econbiz.de/10011695441
Saved in:
2
Offering pharmaceutical samples : the role of physician learning and patient payment ability
Bala, Ram
;
Bhardwaj, Pradeep
;
Chen, Yuxin
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 522-527
Persistent link: https://www.econbiz.de/10009759875
Saved in:
3
Sales growth of new pharmaceuticals across the globe : the role of regulatory regimes
Stremersch, Stefan
;
Lemmens, Aurélie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 690-708
Persistent link: https://www.econbiz.de/10003885016
Saved in:
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