Offering pharmaceutical samples : the role of physician learning and patient payment ability
Ram Bala; Pradeep Bhardwaj; Yuxin Chen
| Year of publication: |
2013
|
|---|---|
| Authors: | Bala, Ram ; Bhardwaj, Pradeep ; Chen, Yuxin |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 3, p. 522-527
|
| Subject: | pharmaceutical marketing | sampling | detailing | patient payment ability | Arzneimittel | Pharmaceuticals | Patienten | Patients | Ärzte | Physicians | Pharmaindustrie | Pharmaceutical industry | Stichprobenerhebung | Sampling | Arzneimittelmarkt | Pharmaceutical market | Gesundheitskosten | Health care costs | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009759875