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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Internet marketing
107
Online-Marketing
106
Consumer behaviour
93
Konsumentenverhalten
93
Advertising effects
67
Werbewirkung
67
Competition
58
Wettbewerb
58
Social Web
51
Social web
51
Advertising
50
Werbung
50
Online retailing
46
Online-Handel
46
Game theory
44
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44
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Viral marketing
35
Virales Marketing
35
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31
Suchmaschine
31
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30
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26
Electronic Commerce
26
Auction theory
23
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23
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23
advertising
23
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22
Internet
22
Vertriebsweg
22
game theory
22
Einzelhandel
18
Retail trade
18
Experiment
17
pricing
17
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282
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269
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1
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English
269
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Chintagunta, Pradeep K.
13
Tucker, Catherine
10
Srinivasan, Kannan
9
Braun, Michael
8
Hauser, John R.
8
Iyer, Ganesh
6
Liberali, Guilherme
6
Urban, Glen L.
6
Bronnenberg, Bart J.
5
Jerath, Kinshuk
5
Katona, Zsolt
5
Mela, Carl F.
5
Sayedi, Amin
5
Schweidel, David A.
5
Zeithammer, Robert
5
Adams, Christopher P.
4
Fossen, Beth L.
4
Godes, David
4
Goldfarb, Avi
4
Iyengar, Radha
4
Kuksov, Dmitri
4
Proserpio, Davide
4
Roberts, John H.
4
Trusov, Michael
4
Venkataraman, Sriram
4
Wilbur, Kenneth C.
4
Yang, Sha
4
Zhu, Yi
4
Albuquerque, Paulo
3
Berman, Ron
3
Chan, Tat
3
Che, Hai
3
Danaher, Peter J.
3
Ghose, Anindya
3
Gopinath, Shyam
3
Gordon, Brett R.
3
Guo, Liang
3
Lambrecht, Anja
3
Lilien, Gary L.
3
Lu, Shijie
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Published in...
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Bm : Bank und Markt ; Zeitschrift für Retailbanking
4,621
Wirtschaft und Wettbewerb : WuW ; Zeitschrift für deutsches und europäisches Wettbewerbsrecht
4,149
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
2,147
SpringerLink / Bücher
2,083
NBER working paper series
1,746
Working paper / National Bureau of Economic Research, Inc.
1,473
NBER Working Paper
1,383
Werben & verkaufen : W & V
1,359
Springer eBook Collection
1,300
Journal of business research : JBR
1,274
Wirtschaft und Wettbewerb
1,274
Discussion paper / Centre for Economic Policy Research
1,245
CESifo working papers
1,152
Studies in nonlinear dynamics and econometrics : SNDE ; quarterly publ. electronically on the internet
1,106
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
954
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
920
Technological forecasting & social change : an international journal
843
Working paper
842
Journal of retailing and consumer services
779
Springer eBook Collection / Business and Economics
746
Discussion paper series / IZA
733
International journal of industrial organization
725
Telecommunications policy : the international journal of digital economy, data sciences and new media
663
Discussion paper
657
Economics letters
656
Europäische Hochschulschriften / 5
649
IMF working paper
646
Management science : journal of the Institute for Operations Research and the Management Sciences
628
Working paper series / European Central Bank
619
Discussion papers / CEPR
552
Journal of banking & finance
538
Journal of internet commerce
527
Policy research working paper : WPS
525
Review of industrial organization : RIO
525
Wettbewerb in Recht und Praxis : wrp
505
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
485
Ifo-Schnelldienst
474
International journal of internet marketing and advertising : IJIMA
474
Wirtschaftsdienst
470
Applied economics
469
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ECONIS (ZBW)
269
OLC EcoSci
14
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1
Competitive imperfect price discrimination and market power
Belleflamme, Paul
;
Lam, Wing Man Wynne
;
Vergote, Wouter
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 996-1015
Persistent link: https://www.econbiz.de/10012305121
Saved in:
2
Digital piracy : a competitive analysis
Jain, Sanjay
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 610-626
Persistent link: https://www.econbiz.de/10003765821
Saved in:
3
Price uncertainty and market power in retail gasoline : the case of an Italian highway
Rossi, Federico
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 753-770
Persistent link: https://www.econbiz.de/10011951259
Saved in:
4
Digital piracy, creative productivity, and customer care effort : evidence from the digital publishing industry
Li, Xiaolin
;
Liao, Chenxi
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 685-707
Persistent link: https://www.econbiz.de/10012623392
Saved in:
5
Measuring competition for attention in social media : national women's soccer league players on Twitter
Rossi, Federico
;
Rubera, Gaia
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1147-1168
Persistent link: https://www.econbiz.de/10012796472
Saved in:
6
Price bargaining and competition in online platforms : an empirical analysis of the daily deal market
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 687-706
Persistent link: https://www.econbiz.de/10012294599
Saved in:
7
Investigating the spillover effect of keyword market entry in sponsored search advertising
Lu, Shijie
;
Yang, Sha
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 976-998
Persistent link: https://www.econbiz.de/10011791436
Saved in:
8
Showrooming and webrooming : information externalities between online and offline sellers
Jing, Bing
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 469-483
Persistent link: https://www.econbiz.de/10011884384
Saved in:
9
Competitive dynamics in the sharing economy : an analysis in the context of airbnb and hotels
Li, Hui
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 365-391
Persistent link: https://www.econbiz.de/10012038394
Saved in:
10
Modeling competition and its impact on paid-search advertising
Yang, Sha
;
Lu, Shijie
;
Lu, Xianghua
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 134-153
Persistent link: https://www.econbiz.de/10010337961
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