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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The service revolution and the transformation of marketing science
Rust, Roland T.
;
Huang, Ming-hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10010358790
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