The service revolution and the transformation of marketing science
Roland T. Rust; Ming-Hui Huang
| Year of publication: |
2014
|
|---|---|
| Authors: | Rust, Roland T. ; Huang, Ming-hui |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 2, p. 206-221
|
| Subject: | service | customer lifetime value | customer loyalty | customer relationship management | customization | information technology | service productivity | customer equity | big data | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Dienstleistungsqualität | Service quality | IT-gestütztes Marketing | Computer-assisted marketing | Dienstleistungssektor | Service industry | Dienstleistung | Services | Informationstechnik | Information technology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010358790