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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Lehmann, Donald R.
6
Netzer, Oded
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of marketing
17
Journal of Consumer Research
14
Journal of marketing research : JMR
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Marketing letters : a journal of research in marketing
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Journal of the Academy of Marketing Science
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MSI reports : working paper series
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Marketing Science
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Report / Marketing Science Institute
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Journal of Business Research
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Journal of business research : JBR
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Journal of retailing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of international marketing
4
Management Science
4
Journal of advertising research
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing management : a quarterly business management publication of the American Marketing Association
3
McGraw-Hill/Irwin series in marketing
3
Journal of business administration : publication of the Faculty of Commerce and Business Administration, University of British Columbia
2
Journal of marketing research
2
Management science : journal of the Institute for Operations Research and the Management Sciences
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Report / Marketing Science Institute / Marketing Science Institute
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Research and the development of pedagogical materials : working papers
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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AMS review : official publication of the Academy of Marketing Science
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Brand management ; Vol. 2
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Columbia Business School Research Paper
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Combined proceedings (Spring Conference + Fall Conference)
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Control of 'error' in market research data
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European journal of marketing : EJM
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GfK Marketing Intelligence Review
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Handbook of marketing decision models
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Handbook of research on customer equity in marketing
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Handbook of research on marketing and corporate social responsibility
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Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University, Paper
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International marketing review
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1
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
2
State-dependence effects in surveys
Jong, Martijn G. de
;
Lehmann, Donald R.
;
Netzer, Oded
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 838-854
Persistent link: https://www.econbiz.de/10009665094
Saved in:
3
State-Dependence Effects in Surveys
de Jong, Martijn G.
;
Lehmann, Donald R.
;
Netzer, Oded
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 838-855
Persistent link: https://www.econbiz.de/10010032328
Saved in:
4
Setting Quality Expectations When Entering a Market: What Should the Promise Be?
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
Marketing science : the marketing journal of the …
25
(
2006
)
1
,
pp. 8-24
Persistent link: https://www.econbiz.de/10006871769
Saved in:
5
Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses - Unsolicited recommendations can lead not only to rejection of the recommendation by consumers but...
Fitzsimons, Gavan J.
;
Lehmann, Donald R.
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
1
,
pp. 82-94
Persistent link: https://www.econbiz.de/10006882475
Saved in:
6
Empirical Marketing Generalization Using Meta-Analysis
Farley, John U.
;
Lehmann, Donald R.
;
Sawyer, Alan
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. G36
Persistent link: https://www.econbiz.de/10006936057
Saved in:
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