Introduction to theory and practice in marketing conference special section of marketing science
Year of publication: |
2014
|
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Authors: | Gupta, Sunil ; Hanssens, Dominique M. ; Hauser, John R. ; Lehmann, Donald R. ; Schmitt, Bernd |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 1, p. 1-5
|
Subject: | theory and practice | store brands | banner ads | market growth | retail price | social networks | Marketing | Markenführung | Brand management | Marketingtheorie | Marketing theory | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Online-Marketing | Internet marketing |
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