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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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A hidden Markov model of customer relationship dynamics
Netzer, Oded
;
Lattin, James M.
;
Srinivasan, V.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
2
,
pp. 185-204
Persistent link: https://www.econbiz.de/10003708880
Saved in:
2
A Hidden Markov Model of Customer Relationship Dynamics
Netzer, Oded
;
Lattin, James M.
;
Srinivasan, V.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
2
,
pp. 185-204
Persistent link: https://www.econbiz.de/10007997088
Saved in:
3
How Much Does the Market Value an Improvement in a Product Attribute? Providing managers a single measure of market value for an attribute change to guide their product improvement...
Ofek, Elie
;
Srinivasan, V.
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
4
,
pp. 398-411
Persistent link: https://www.econbiz.de/10006891965
Saved in:
4
Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations - Asymmetric price effect is strong with cross-price elasticities but tends to disappear with absolu...
Sethuraman, Raj
;
Srinivasan, V.
;
Kim, Doyle
- In:
Marketing science : the marketing journal of the …
18
(
1999
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10006914061
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