A hidden Markov model of customer relationship dynamics
Year of publication: |
2008
|
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Authors: | Netzer, Oded ; Lattin, James M. ; Srinivasan, V. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 2, p. 185-204
|
Subject: | Beziehungsmarketing | Relationship marketing | Markov-Kette | Markov chain | Bayes-Statistik | Bayesian inference |
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