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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing budget allocation across countries : the role of international business cycles
Peers, Yuri
;
Heerde, Harald J. van
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 792-809
Persistent link: https://www.econbiz.de/10011760408
Saved in:
2
Online display advertising : modeling the effects of multiple creatives and individual impression histories
Braun, Michael
;
Moe, Wendy W.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 753-767
Persistent link: https://www.econbiz.de/10010199751
Saved in:
3
Ad gist : ad communication in a single eye fixation
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
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