Marketing budget allocation across countries : the role of international business cycles
Yuri Peers, Harald J. van Heerde, Marnik G. Dekimpe
| Year of publication: |
September-October 2017
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|---|---|
| Authors: | Peers, Yuri ; Heerde, Harald J. van ; Dekimpe, Marnik G. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 5, p. 792-809
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| Subject: | business cycle | optimal allocation | elasticity | recession | international tourism | Bayesian models | regression | Konjunktur | Business cycle | Theorie | Theory | Konjunkturzusammenhang | Business cycle synchronization | Bayes-Statistik | Bayesian inference | Allokation | Allocation | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2017.1046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011760408