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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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A theoretical analysis of the
lean
start-up
method
Yoo, Onesun Steve
;
Huang, Tingliang
;
Arifoğlu, Kenan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 395-412
Persistent link: https://www.econbiz.de/10012593994
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