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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Content management
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Ipeirotis, Panagiotis G.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Brand Content : die Marke als Medienereignis
18
Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
11
SpringerLink / Bücher
11
HMD : Praxis der Wirtschaftsinformatik
10
Springer eBook Collection
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Information systems and e-business management : ISeB
5
Journal of management information systems : JMIS
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
5
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
5
essentials
5
mitp Business
5
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
4
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; conference proceedings ; [as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
JMM : the international journal on media management
4
Journal of media business studies
4
Springer eBooks / Business and Economics
4
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems management
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Information systems research : ISR
3
International journal of business information systems : IJBIS
3
International journal of internet marketing and advertising : IJIMA
3
International journal of product development : IJPD
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Quick Guide
3
Springer-Lehrbuch
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Advances in information systems and management science
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Advances in logistics, operations, and management science (ALOMS) book series
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Arbeitspapiere Wirtschaftsinformatik
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Bochumer Beiträge zur Unternehmensführung
2
Business computing
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Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Decision support systems : DSS ; the international journal
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Digital and social media marketing : a results-driven approach
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Dresdner Beiträge zur Wirtschaftsinformatik
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ECONIS (ZBW)
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Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
2
Designing ranking systems for hotels on travel search engines by mining user-generated and crowdsourced content
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 493-520
Persistent link: https://www.econbiz.de/10009562944
Saved in:
3
Content contributor management and network effects in a UGC environment
Zhang, Kaifu
;
Evgeniou, Theodoros
;
Padmanabhan, V. T.
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 433-447
Persistent link: https://www.econbiz.de/10009562952
Saved in:
4
Evaluating promotional activities in an online two-sided market of user-generated content
Albuquerque, Paulo
;
Pavlidis, Polykarpos
;
Chatow, Udi
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 406-432
Persistent link: https://www.econbiz.de/10009562955
Saved in:
5
Network characteristics and the value of collaborative user-generated content
Ransbotham, Sam
;
Kane, Gerald C.
;
Lurie, Nicholas H.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 387-405
Persistent link: https://www.econbiz.de/10009562967
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