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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Online retailing
46
Online-Handel
46
Consumer behaviour
26
Konsumentenverhalten
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E-commerce
18
Electronic Commerce
18
Internet marketing
16
Online-Marketing
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Zeithammer, Robert
5
Adams, Christopher P.
4
Bronnenberg, Bart J.
3
Chan, Tat
2
Che, Hai
2
Chu, Junhong
2
Kim, Jun B.
2
Manchanda, Puneet
2
Mela, Carl F.
2
Proserpio, Davide
2
Srinivasan, Kannan
2
Abernethy, Jacob
1
Albuquerque, Paulo
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Algesheimer, René
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Arts, Joep
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Blake, Tom
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Borle, Sharad
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Bucklin, Randolph E.
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Chintagunta, Pradeep K.
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Choi, Hana
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Dai, Weijia
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Datta, Hannes
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De los Santos, Babur
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Dholakia, Utpal M.
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Dover, Yaniv
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Dzyabura, Daria
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Haruvy, Ernan
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Hortaçsu, Ali
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Israeli, Ayelet
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Jagabathula, Srikanth
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Jerath, Kinshuk
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
384
Journal of business research : JBR
213
Electronic commerce research
133
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
115
International journal of electronic marketing and retailing : IJEMR
104
Journal of internet commerce
101
Information systems research : ISR
94
Management science : journal of the Institute for Operations Research and the Management Sciences
88
Journal of electronic commerce research : JECR
75
Journal of retailing
73
International journal of electronic commerce : IJEC
72
European journal of operational research : EJOR
71
International journal of business information systems : IJBIS
68
International journal of retail & distribution management
68
Journal of management information systems : JMIS
67
International journal of production economics
66
NBER working paper series
65
Electronic commerce research and applications
64
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
64
International journal of internet marketing and advertising : IJIMA
63
The international review of retail, distribution and consumer research
63
International journal of hospitality management
58
SpringerLink / Bücher
58
Transportation research / E : an international journal
53
International journal of e-business research : an official publication of the Information Resources Management Association
52
International journal of retail and distribution management
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Working paper / National Bureau of Economic Research, Inc.
52
Cogent business & management
51
Asia Pacific journal of marketing and logistics
50
International journal of consumer studies
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Electronic markets : the international journal on networked business
45
Information systems and e-business management : ISeB
45
NBER Working Paper
45
Psychology & marketing
45
International journal of production research
44
Technological forecasting & social change : an international journal
44
International journal of procurement management
42
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ECONIS (ZBW)
46
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1
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
2
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
Saved in:
3
Price salience and product choice
Blake, Tom
;
Moshary, Sarah
;
Sweeney, Kane
;
Tadelis, Steve
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 619-636
Persistent link: https://www.econbiz.de/10012623350
Saved in:
4
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
5
Rankings of online travel agents, channel pricing, and consumer protection
Hunold, Matthias
;
Kesler, Reinhold
;
Laitenberger, Ulrich
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 92-116
Persistent link: https://www.econbiz.de/10012183077
Saved in:
6
Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
Saved in:
7
Dynamic online pricing with incomplete information using multiarmed bandit experiments
Misra, Kanishka
;
Schwartz, Eric M.
;
Abernethy, Jacob
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 226-252
Persistent link: https://www.econbiz.de/10012022538
Saved in:
8
Accounting for discrepancies between online and offline product evaluations
Dzyabura, Daria
;
Jagabathula, Srikanth
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 88-106
Persistent link: https://www.econbiz.de/10011999553
Saved in:
9
Mobile app introduction and online and offline purchases and product returns
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
Saved in:
10
Monetizing online marketplaces
Choi, Hana
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 948-972
Persistent link: https://www.econbiz.de/10012147189
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