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~isPartOf:"Marketing theory"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"Bibliometrics"
~subject:"Economic history"
~subject:"Marketing theory"
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Malhotra, Naresh K.
Sheth, Jagdish N.
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Marketing theory
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Fundamentals of marketing research ; Vol. 6
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The double helix of
marketing
: the complementary relationship between
marketing
history and
marketing
theory
Sheth, Jagdish N.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 503-505
Persistent link: https://www.econbiz.de/10009419172
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