The double helix of marketing : the complementary relationship between marketing history and marketing theory
Year of publication: |
2011
|
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Authors: | Sheth, Jagdish N. |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 11.2011, 4, p. 503-505
|
Subject: | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought |
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