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ECONIS (ZBW)
9
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1
Africapitalism : the marketisation of philanthrocapitalism and neoliberalism in African entrepreneurial philanthropy
Adewoye, Deji
;
Mendy, John
;
Oruh, Emeka Smart
;
Mordi, Chima
- In:
Marketing theory
23
(
2023
)
4
,
pp. 685-708
Persistent link: https://www.econbiz.de/10014631373
Saved in:
2
Eudaimonia : the sociocultural value of consumers' social labor
Biraghi, Silvia
;
Dalli, Daniele
;
Gambetti, Rossella C.
- In:
Marketing theory
21
(
2021
)
2
,
pp. 201-225
Persistent link: https://www.econbiz.de/10012520607
Saved in:
3
Tickling tensions : gazing into the parallax gap of the multicultural imaginary
Ulver, Sofia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 391-413
Persistent link: https://www.econbiz.de/10012608028
Saved in:
4
(Wo)men on top? : postfeminist contradictions in young women's sexual narratives
Rome, Alexandra
;
Lambert, Aliette
- In:
Marketing theory
20
(
2020
)
4
,
pp. 501-525
Persistent link: https://www.econbiz.de/10012391004
Saved in:
5
Psychotic, acritical and precarious? : a Lacanian exploration of the neoliberal consumer subject
Lambert, Aliette
- In:
Marketing theory
19
(
2019
)
3
,
pp. 329-346
Persistent link: https://www.econbiz.de/10012109401
Saved in:
6
Against the implicit politics of service-dominant logic
Hietanen, Joel
;
Andéhn, Mikael
;
Bradshaw, Alan
- In:
Marketing theory
18
(
2018
)
1
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011825667
Saved in:
7
Rethinking the bottom of the pyramid : a critical perspective from an emerging economy
Faria, Alex
;
Hemais, Marcus
- In:
Marketing theory
17
(
2017
)
3
,
pp. 271-287
Persistent link: https://www.econbiz.de/10011824975
Saved in:
8
The ideology of the ethical consumption gap
Carrrington, Michal Jemma
;
Zwick, Detlev
;
Neville, Benjamin
- In:
Marketing theory
16
(
2016
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011494967
Saved in:
9
Myth and ideology in consumer culture theory
Fitchett, James A.
;
Patsiaouras, Georgios
;
Davies, Andrea
- In:
Marketing theory
14
(
2014
)
4
,
pp. 495-506
Persistent link: https://www.econbiz.de/10011347709
Saved in:
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