Against the implicit politics of service-dominant logic
Joel Hietanen, Mikael Andéhn, Alan Bradshaw
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Hietanen, Joel ; Andéhn, Mikael ; Bradshaw, Alan |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 18.2018, 1, p. 101-119
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| Subject: | Baudrillard | commodity fetishism | Marx | neoliberalism | service-dominant logic | value | Service-Dominant Logic | Service-dominant logic | Wirtschaftsliberalismus | Economic liberalism | Marxismus | Marxism | Marketingtheorie | Marketing theory | Kritik | Criticism | Werttheorie | Theory of value |
| Description of contents: | Description [journals.sagepub.com] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593117692023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011825667