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Marketing theory
Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
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Context effects and models of preferential choice: implications for consumer behavior
Busemeyer, Jerome R.
;
Barkan, Rachel
;
Mehta, Shailendra
; …
- In:
Marketing theory
7
(
2007
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10003433159
Saved in:
2
Context effects and models of preferential choice: implications for consumer behavior
Busemeyer, Jerome R.
;
Barkan, Rachel
;
Mehta, Shailendra
; …
- In:
Marketing theory
7
(
2007
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10009870657
Saved in:
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