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Advertising planning
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Rossiter, John R.
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Marketing theory
Working paper series
17
International journal of advertising : the quarterly review of marketing communications
9
Journal of business research : JBR
8
Australasian marketing journal
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Consumer Research
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Journal of consumer behaviour : an international research review
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Australian Journal of Management
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
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Advertising management principles are derived mostly from logic and very little from empirical generalizations
Rossiter, John R.
- In:
Marketing theory
12
(
2012
)
2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10009571625
Saved in:
2
Advertising management principles are derived mostly from logic and very little from empirical generalizations
Rossiter, John R.
- In:
Marketing theory
12
(
2012
)
2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10010003929
Saved in:
3
Hull-Spence Behavior Theory as a paradigm for consumer behavior
Rossiter, John R.
;
Foxall, Gordon R.
- In:
Marketing theory
8
(
2008
)
2
,
pp. 123-141
Persistent link: https://www.econbiz.de/10003731419
Saved in:
4
Hull-Spence Behavior Theory as a paradigm for consumer behavior
Rossiter, John R.
;
Foxall, Gordon R.
- In:
Marketing theory
8
(
2008
)
2
,
pp. 123-141
Persistent link: https://www.econbiz.de/10009870684
Saved in:
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