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Marketing theory
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Department of Economics / Dipartimento di Economia "Marco Biagi", Università degli Studi di Modena e Reggio Emilia
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How brands mobilize status, reputation, and legitimacy cues to signal their social standing : the case of luxury watchmaking
Philippe, Deborah
;
Debenedetti, Alain
;
Chaney, Damien
- In:
Marketing theory
22
(
2022
)
3
,
pp. 333-358
Persistent link: https://www.econbiz.de/10013388906
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How advertising got "woke" : the institutional role of advertising in the emergence of gender progressive market logics and practices
Middleton, Karen
;
Turnbull, Sarah
- In:
Marketing theory
21
(
2021
)
4
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012660676
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