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~isPartOf:"Marketing through minefields"
~subject:"Innovation"
~subject:"Relationship marketing"
~type_genre:"Case study"
~type_genre:"Fallstudie"
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Marketing through minefields
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Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
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The quality improvement customers didn't want
Iacobucci, Dawn
- In:
Marketing through minefields
,
(pp. 121-160)
.
2008
Persistent link: https://www.econbiz.de/10003813888
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