The quality improvement customers didn't want
Year of publication: |
2008
|
---|---|
Authors: | Iacobucci, Dawn |
Published in: |
Marketing through minefields. - Boston, Mass. : Harvard Business Press, ISBN 1-4221-9992-4. - 2008, p. 121-160
|
Subject: | Dienstleistungsmarketing | Services marketing | Dienstleistungsqualität | Service quality | Innovation | Konsumentenverhalten | Consumer behaviour |
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