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~isPartOf:"Marketing-Wissen"
~subject:"Marketing theory"
~type_genre:"Lehrbuch"
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Strategisches Marketingmanagement : Einführung in Theorie und Praxis
Schaper, Thorsten
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2011
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3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009349335
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Strategisches Marketingmanagement : Einführung in Theorie und Praxis
Schaper, Thorsten
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2008
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2., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10003631710
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