Strategisches Marketingmanagement : Einführung in Theorie und Praxis
Thorsten Schaper
| Year of publication: |
2008 ; 2., überarb. u. erw. Aufl.
|
|---|---|
| Authors: | Schaper, Thorsten |
| Publisher: |
Göttingen-Rosdorf : ForschungsForum |
| Subject: | Marketing | Strategisches Management | Strategic management | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | IX, 188 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | Marketing-Wissen. - Göttingen-Rosdorf : ForschungsForum, ZDB-ID 2148824-1. - Vol. 1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 175 - 181 |
| ISBN: | 3-937411-24-0 ; 978-3-937411-24-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003631710